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How to Be Successful With Bulk SMS Marketing

Do you want to hit your business sales targets? If so, one of the marketing channels you should consider is SMS. With bulk SMS marketing, you can reach new prospects in a cost-effective way. The open rate of text messages is very high. This means text messages are read more than social media posts and email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email.

However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You have to carefully come up with your marketing content to provide value in less than 612 characters. If your SMS is too short, you may not be able to provide all the details you would like to your audience. On the other hand, if the message is too long, your audience may get bored. Thus, you should take time to come up with the perfect SMS message for your marketing.

Timing is Crucial for Success
Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. The type of business you are running will determine the best time to send a message. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, the best time to send your message will be just before midday. You want your message to be relevant to what people are doing at the time. Just before midday, people are usually thinking or discussing where to go for lunch. Your restaurant can register more customers when you send your SMS messages at that time.
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The best time for a bar to send SMS messages would be at the end of the working day. After a stressful day at work, people may be thinking of unwinding. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. Both you and your customers will benefit from the marketing message. Your customers will have a place to go to while you will get more sales.
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There are a number of days when you should avoid sending bulk SMS messages. For instance, most consumers do not respond well to marketing messages sent on Mondays. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business.

You can have a successful SMS bulk marketing campaign if you think like a consumer. Send your messages at a time when people are more likely to be receptive to them.