Booths – My Most Valuable Advice

Trade Booths In a Trade Show

Small companies enter the public eye, new products get announced and major players give projections. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. Large numbers of attendees remember a company’s trade show booth more readily than what they presented or what they announced.

Trade show display should be looked at very serious since this is what determines success. Before embarking on designing a booth, it is very important that one asks himself the following questions. For instance, the competitors booth, previous booths done by the company, the products to be displayed and the size of the booth. Let’s take a look at each of these to help you get the most out of your booth.

Size Your Booth For Your Trade Show
The booths should vary in shape and size just like trade shows vary. Large shows like the Consumer Electronics Show call for large booths. The booths in these shows are always big and consume multimillion dollars and the booths themselves become an attraction.
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It is however important to note that not all trade shows will require large booths. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. Moreover, the booth should be large enough to catch a customer’s eye. How large should the booth be then? Considering the displays may help one solve the problem of the size of the booth.
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Comparing your booth with that of your competitor.
When designing a trade booth, it is important to look at what you have done in the past and what your competitors are doing for the show. past designs are to be looked at because, they enable one to keep up with already established themes. It is important to note that brand retention is in terms of product development and displays. An attendee should be able to recognize your company’s brand without even thinking as this ensures that they can easily get in to ones booth to listen to the presentation.

Look at your competitors’ booths is important for staying competitive. The booth should be similar to that of the competitors so as not to be left behind time. The cometitors past booths also helps one to be able to anticipate what they may bringing next. Don’t imitate their designs, but keep them in mind, and make something with a similar feel. For example, don’t close off your booth when everyone else is doing open air displays.

Products and Booth designs
The simplest idea for the design is to remember your product. The biggest mistake a company can make is to build a booth that doesn’t highlight what they are trying to present. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.